Local SEO Playbook
Google Business Profile Setup Guide
Tailored for Phillips Health Consulting LLC — CPR, First Aid, BLS training, healthcare staffing, and consulting in Maryland / Baltimore.
A complete Google Business Profile (GBP) is the fastest way to appear on Google Maps and in the local “Map Pack” when someone searches for CPR classes, First Aid training, BLS certification, or healthcare staffing in Maryland. This guide gives you the exact categories, services, description, and review prompts to use.
Step-by-step setup
- 1
Go to business.google.com
Sign in with the same Google account you use for Search Console. Click "Manage now" then "Add business".
- 2
Enter your business name
Use: Phillips Health Consulting LLC. If Google suggests an existing profile, claim it. Otherwise, create a new one.
- 3
Choose your primary category
Select Healthcare Consultant as your primary category. This matches your overall brand while still letting you rank for training and staffing terms through secondary categories and services.
- 4
Add your address
Use your real Baltimore / Maryland office or training location. If you travel to clients, choose "I deliver goods and services to my customers" and add service areas (Baltimore, Columbia, Towson, Annapolis, etc.).
- 5
Add contact details
Phone: 667.367.4472. Website: https://phillipshealthconsulting.org.
- 6
Verify your profile
Google usually verifies by postcard, phone, or email. Follow the prompts. Do not make major edits until verification is complete.
Exact categories
Primary: Healthcare Consultant
Secondary categories:
- Training Centre
- First Aid Training
- Adult Education School
- Employment Agency
- Software Company
- Business Management Consultant
Note: not every category may appear in Google's list. Add the closest match available for each service line.
Services to add
CPR / First Aid & Training:
- CPR & First Aid Certification
- BLS Certification for Healthcare Providers
- Healthcare Documentation Training
- Clinical Skills Workshops
- Administrative Healthcare Training
Consulting & Staffing:
- Healthcare Operations Consulting
- Healthcare Software Implementation
- Healthcare Staffing & Recruitment
- Caregiver Training & Onboarding
Business description
Use this description (750 characters max) in your GBP “About” section:
Keep the first 250 characters strong — Google may truncate the rest in search results.
Photo checklist
Upload at least 10–15 photos across these categories:
- Logo (square, high resolution)
- Exterior of office / training location
- Training room with mannequins and AEDs
- Instructor demonstrating CPR
- Students practicing on mannequins
- Team / staff headshots
- Certification cards or training materials
- Healthcare staff at work (with permission)
Name image files with keywords before uploading, e.g., cpr-training-baltimore.jpg.
Review request templates
Reviews are one of the strongest ranking signals for Google Maps. Ask every trainee, placed caregiver, and consulting client after a successful engagement.
For CPR / First Aid trainees
Send 1–2 days after the class, when the certification is fresh.
For staffing clients
Send after a successful placement or contract milestone.
For consulting clients
Send after a project wrap-up or when they report results.
What to post on Google Business Profile
Post weekly. GBP posts keep your profile active and can include photos, offers, and event links.
Upcoming classes
Post every new CPR, First Aid, or BLS class date with a photo and a link to your training page.
Example: "Open CPR & First Aid class — Saturday, Sept 14 in Baltimore. Seats limited."
Reviews & success stories
Share testimonials (with permission). Example: “Another class of caregivers certified in BLS this week.”
Offers / packages
Create an Offer post for group training: "Group CPR training for 10+ staff — ask about on-site pricing."
Hiring updates
Post when you need caregivers or CNAs: "We're hiring CNAs in Baltimore. Apply at phillipshealthconsulting.org/careers"
Pre-load common Q&A
Add these questions and answers yourself so the public sees accurate info before they ask:
Q: Do you offer CPR and First Aid classes in Baltimore?
A: Yes. We run CPR, First Aid, and BLS certification classes in Baltimore and surrounding Maryland areas. We also offer on-site group training for healthcare facilities.
Q: Do you place caregivers or nurses?
A: Yes. We provide healthcare staffing and recruitment for clinical and administrative roles. You can request staff at phillipshealthconsulting.org/staffing-request.
Q: Do you help with healthcare software?
A: Yes. We assist with EHR, scheduling, and operations software implementation and training for healthcare organizations.
Q: How do I book a class or request staff?
A: Call 667.367.4472 or fill out the form at phillipshealthconsulting.org/contact.
Local SEO checklist for Maryland / Baltimore
- Use your exact business name, address, and phone number (NAP) everywhere: website footer, GBP, directories, email signatures.
- Add location pages or mentions for Baltimore, Columbia, Towson, Annapolis, and any other cities you serve.
- Get listed in relevant directories: Maryland Healthcare Education Association, local chamber of commerce, AHA training center locators, and healthcare staffing directories.
- Embed a Google Map on your Contact page pointing to your verified address.
- Add LocalBusiness schema markup (name, address, phone, hours, service area) to your homepage or contact page.
- Respond to every Google review within 24–48 hours, positive or negative.
- Keep GBP hours accurate and update them for holidays or class closures.
Need help optimizing the website too?
Once your Google Business Profile is live, we can add a dedicated CPR/First Aid training page, location content, and LocalBusiness schema to make your site rank even better.